Director of E-Commerce
Company: Primitives By Kathy Inc
Location: Lancaster
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Location: Lancaster, PA
(On-site) Employment Type: Full-Time | Exempt About Us Primitives
by Kathy (PBK) is a leading designer and distributor of gifts and
home décor. We’ve built our reputation on creativity, innovation,
and exceptional customer experiences. As we continue to expand
across wholesale, retail, and online marketplaces, we’re seeking a
highly motivated Director of E-Commerce to take our digital
business to the next level. Position Overview The Director of
E-Commerce will be responsible for driving digital sales growth,
enhancing brand visibility, and optimizing the customer journey
across all e-commerce platforms. This role oversees our wholesale
(B2B) and direct-to-consumer (B2C) websites, marketplace channels
(Amazon, Faire), and drop-ship programs (Wayfair, Chewy, Kohl’s,
and others). You will manage and mentor our e-commerce team,
including an E-Commerce Specialist, a Web Application Process
Manager, and our internal Amazon Account Manager. In addition, this
role works closely with external partners that support Amazon
marketplace marketing, digital campaign execution, and SEO
optimization to ensure PBK’s online business continues to grow and
operate at peak performance. The ideal candidate is both a
strategic thinker and a hands-on leader who thrives on improving
performance, discovering efficiencies, and building long-term
growth strategies. Key Responsibilities Develop and execute
long-term e-commerce strategies aligned with company goals. Drive
sales growth across wholesale websites, retail sites, marketplaces,
and drop-ship programs. Oversee daily e-commerce operations with a
focus on performance, usability, and customer satisfaction. Lead
and mentor the e-commerce team, fostering a high-performance and
collaborative culture. Manage product content, listings,
promotions, and performance across Amazon and other marketplaces.
Collaborate cross-departmentally with Sales, Marketing, IT,
Merchandising, Creative, Inventory, and Warehouse teams. Partner
with internal and external teams to drive marketplace performance,
digital campaigns, and organic visibility. Oversee SEO, site
merchandising, taxonomy, attributes, and product data accuracy. Use
analytics and reporting tools to monitor KPIs, track ROI, and
identify growth opportunities. Stay informed on industry trends,
digital commerce regulations, and emerging technologies.
Qualifications Bachelor’s degree in Business, Marketing,
E-Commerce, or related field. 7 years of progressive experience in
e-commerce leadership, digital marketing, or marketplace
management. Proven success driving online sales growth across
wholesale and B2C channels. Strong knowledge of Amazon Vendor
Central and Seller Central, including PPC campaigns and
optimization. Experience managing and growing B2C drop-ship
programs with large retailers (e.g., Wayfair, Chewy, Kohl’s).
Demonstrated ability to lead and mentor high-performing teams.
Excellent communication, organizational, and project management
skills. Strong analytical mindset with experience using e-commerce
analytics and reporting platforms. Preferred Experience Familiarity
with AI-driven e-commerce strategies, such as automated
advertising, personalized product recommendations, dynamic pricing,
and predictive analytics. Success managing multiple third-party
partners to optimize e-commerce growth and efficiency. Experience
in the gift, seasonal, or home décor industry. Why Join Us? At PBK,
you’ll be part of a creative, passionate, and collaborative team
that values innovation and excellence. We offer a dynamic work
environment, competitive compensation, and opportunities to make a
significant impact as we continue to grow our digital presence.
Keywords: Primitives By Kathy Inc, Montgomery Village , Director of E-Commerce, PR / Public Relations , Lancaster, Maryland
